Ash

Try Harder Ash

If ash was a musician, it would be a backup singer. The shadow in the background with the haunting, soulful voice that everyone hears, but no one sees. An expert at slinking into the dark, emerging only to reprise her role as the faceless beauty.

The backup singer. The talent that no one cares about, but can’t do without. The one who tries her hardest, only to be cast aside for the real star.

Like the backup singer, ash is a hardwood that works hard. It is strong, resilient, and indispensable—except most people don’t know that.

Thanks to its density, ash can be put through a lot. No wonder it’s used in staircases, tool handles, sports equipment, and even musical instruments like electric guitar bodies and drum shells. Its light color, straight grain, and uniform texture make ash a great looking choice for flooring.